What do you assume to be true about donors?
Is it a provable truth, or just an assumption?
Knowing the difference is the key to success in fundraising. (Or just about any undertaking.)
Here's some help from the 101 Fundraising Blog on getting away from those assumptions that could be undermining your work, at Making assumptions -- a fast track for failure:
- Get into the habit of checking with yourself and asking, "What am I assuming here – what proof do I have?"
- Test out your assumptions. For example, ask your supporters why they support you and get to know them better.
- Test your assumptions in a real environment because what people say and what people do can be two different things.
- Always remember that you are not your target audience, and politely remind your internal teams including your chief executive of this.
- Have an abolishing assumptions session with your team. Spend 30 minutes listing all the assumptions you make in your fundraising and then come up with some ideas about how to test them.
The hard thing about assumptions is they hide in plain sight. It takes real effort to recognize them for what they are.
The more strongly you believe something, the more the danger it's an unexamined assumption.
from Future Fundraising Now http://ift.tt/2jviaaE
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