- You aren't asking the donor to do something specific and concrete.
- Your message doesn't repeat the call to action a few times.
- Your message talks only about your organization, not about the donor -- her values, her aspirations.
- Your message is trying to educate the donor until she understands well enough to donate.
- Your message is rational, and not emotional.
- Your message includes more than one very large number.
- Photos in your message (if any) don't tell the same story as the words.
- Your message has been approved by a committee of more than five people.
from Future Fundraising Now http://ift.tt/2kKam6g
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