Charities were slow to embrace new technologies, but innovative apps are now common in the fundraising sector
The adoption of digital technology in the charity fundraising sector is still in its infancy, with even the bigger organisations only at the start of their journey.
According to Blackbaud’s 2016 Charitable Giving Report, a mere 7.2% of all individual donations in the UK were made online. Of those online donations, however, 17% were made using mobile devices – a jump of eight percentage points since 2014. This implies that such usage will grow in importance.
Continue reading...from Voluntary Sector Network | The Guardian http://ift.tt/2ui3wJK
0 comments:
Post a Comment