Giving to refugee charities tends to increase only after media coverage of tragic stories or political decisions. But as the crisis endures beyond the news cycle, fundraisers need to find other ways to retain donors
It was the photo of the death of three-year-old Syrian boy Alan Kurdi that brought a surge of donations to Refugee Action in 2015. But the organisation, which has an income of around £10m a year, wasn’t quite expecting individual giving to triple in the following two years. Neither did they predict new income streams from celebrities, trusts and major donors, says head of fundraising Wayne Murray.
“We’d never experienced anything like it in 35 years of existence and we’d never had celebrity and trust donations before,” says Murray.
Continue reading...from Voluntary Sector Network | The Guardian http://ift.tt/2tk0qIb
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