Your organization is really on top of things. I hope.
Assuming you are, that's great! You owe it to your cause, those you help, and your donors to have amazing processes that are effective and proven.
But your unique approach, as excellent as it is, is not a reason for donors to donate!
How often do we see fundraising that looks like this:
Your gift will fund our fast action response team, who will patrol the coastal waters for distressed dolphins. When they find a suffering animal, they'll gently assess its health, then formulate a rescue plan that meets its urgent needs, and they'll save its life.
That isn't fundraising. There's not a single reason to give in that paragraph. It belongs in your employee handbook.
Donors don't give to make an effective process happen.
They give to make a give to make a great outcome happen.
They aren't more likely to give because you've shown them your process. They'll give if you can make them believe their gift can bring about the outcome.
So the paragraph above should be more like this:
Your gift will help save dolphins from painful and lonely deaths.
Put some action in the donor's hands. When it's something she wants to happen (and she believes it's real) -- that's when she'll donate.
from Future Fundraising Now https://ift.tt/3k460VI
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