- Donors make decisions with their hearts. Giving them lots of facts does not win them over.
- Donors seek to justify their decisions with facts. A few well-chosen facts can help.
- Donors are far more interested in what their gift means for them than what it means for you.
- Donors look for "bargains." Anything that makes it feel like their donation does a lot is more attractive.
- You can't force Donors to do anything. There's no mind control, no secret that makes them give. You have to win each donation.
- Donors love to donate.
- Donors are afraid your fundraising might be a scam.
- Most Donors like to do what other people are doing.
from Future Fundraising Now https://ift.tt/33DvjZt
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