Charitable giving in Ireland rose for the fourth year in succession in 2013, but lags behind the UK on a per capita basis and as a proportion of GDP, according to a survey carried out by fundraising consultancy firm 2into3.
The report compares the income figures between 2012 and 2013 based on the annual accounts of a representative sample of Irish not-for-profit organisations and is an attempt to provide a quantitative insight into the current status of the sector, especially in relation to fundraising performance and costs.
Key findings from the report are:
• The estimated size of the fundraising market in 2013 was €740 million
• There was a 0.8% increase in fundraising income between 2012 and 2013
• The estimated rate of charitable giving per capita was €161
• Average cost to raise €1 in 2013 was 28 cents
• State funding as a percentage of total income in 2013 was 63%, a 1% drop on the previous year
The study used three selections of organisations. The main sample consisted of data on 8% of all not-for-profits in Ireland. The second was a sample of 26% of all organisations with total incoming resources of over €1 million; and the third was a sample of 27 organisations with a total income exceeding €1 million that responded to an anonymous survey.
The report found that the majority of fundraised income is derived from relationships, in particular, regular giving (26%) and direct marketing appeals (21%).
The ‘Irish Not-for-Profit Sector: Fundraising Performance Report 2015’ is available from 2into3.
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