The Salvation Army has partnered with graduates from Central Saint Martins University of the Arts, London, to create an interactive design for its donated clothing banks.
The charity has nearly 6,600 recycling banks throughout the UK. This year clothing recycling is expected to raise nearly £10 million for them.
Tony Hosking, Head of Clothing Collection Division, explains that the design of the banks had evolved over time. However, he wanted the new look to convey the work of the charity more clearly to donors and the public.
After the charity approached Central Saint Martins, three graduate students took part in the project. They got to meet some of the people that the Salvation Army helps by visiting various projects.
They also visited the charity’s recycling centre in Kettering. Each year it processes about 32,000 tonnes of donated goods.
The students came up with three approaches to the new design:
- starting a chain reaction with their gift
- measurement – equating the amount donated with the work it can enable
- showing that donors are part of a huge network of supporters
The new design emphasises the impact that donations can have.
The second design approach, The Measure, was selected. It involves demonstrating the impact of donations in a range of infographic styles all over the bank.
Some of the newly designed banks will feature LED lights which will light up every time someone donates items, with the aim of standing out from other charity donation banks, and even introducing a little fun to the process.
- Like design in fundraising? See the new designs for Maggie’s collecting boxes.
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from UK Fundraising http://ift.tt/1KEYOXX
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