Want to know how to really screw up your career as a fundraising writer?
Think of yourself as an artist.
That's the useful and liberating point of this post at the Daily Egg: The Biggest Lie in Copywriting. (The lie is "I am an artist.")
A writer who's an artist is someone with a vision that originates within. The most important rule the artist follows is bring that vision out. It might be obscure; that's okay. It might be difficult; that's okay. It might make readers feel like crap; that's okay too. It's all okay because it's art. It might be bad art, but it's still art.
When you're writing fundraising, bringing your vision out isn't a rule. In fact, it's almost surely something you shouldn't do.
In that case, you are not an artist. You're more like a craftsperson. Or a scientist.
As the Daily Egg notes, you only need to know these three things:
- It's all about the research.
- No one cares what you think.
- The only thing that matters is the opinion of your audience.
What you do when you're writing fundraising looks exactly like what poet expressing the eccentric longings of his innermost soul. But it's a fundamentally different activity.
One great way to succeed in fundraising by basing your fundraising on knowledge is to read this book: How to Turn Your Words into Money: The Master Fundraiser's Guide to Persuasive Writing.
It's a sort of writer's handbook for fundraisers. You'll learn the counterintuitive truths about fundraising that the insiders use to raise the big bucks. You'll eliminate the guesswork and replace it knowledge.
It's available at:
- Amazon
- Amazon UK
- The publisher (best bet if you're ordering in bulk)
from Future Fundraising Now http://ift.tt/1r5sfyD
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