Innovation and experimentation with video, chatbots and mobile marketing can help organisations reach a wider audience
The charity sector, like every other sector, is facing a digital transformation. Our online ecosystem has disintegrated into what a former Facebook executive called “short-term, dopamine-driven feedback loops”. Worse, this post-truth world threatens the fabric of civil society. Fake news has affected elections, referendums and continues to polarise people around the world.
Connectivity makes the extremes in society more visible. But it can also amplify the good work of charities. The latest technology fads can be a distraction: organisations trying to experiment with disruptive technologies such as bitcoin, virtual reality, artificial intelligence and more will soon find themselves overwhelmed. But frugal innovation and experimentation can be beneficial. Charities of all sizes need a robust digital strategy that covers the basics and should be open to trying new tools to promote social change.
Continue reading...from Voluntary Sector Network | The Guardian http://ift.tt/2qOcem3
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