From Moses asking for materials to build a tabernacle, to £10.40 to feed a rabbit, it seems specific amounts work best when raising funds for charity
Did you give to charity this Christmas? Giving usually rises sightly during the festive season, though not by as much as you might expect from the number of appeals, and charities have to work hard to make their cause stand out.
One tried-and-tested formula is the “shopping-list” approach, asking for specific sums to buy identified goods or services. Examples this Christmas ranged from Combat Stress’s pitch for £21 to pay for an hour of its helpline for veterans suffering mental health problems, to the RSPCA’s winter appeal request for £8 to feed a cat over three days of the holidays, £10.40 for a rabbit, or £12 for a dog.
Continue reading...from Voluntary Sector Network | The Guardian http://ift.tt/2CQeYlk
0 comments:
Post a Comment