It's easy to believe fundraising is made up of a bunch of clever tactics and techniques. Those things help, but they only take you so far. Here's a great list from Fired Up Fundraising with the deeper things your organization must have together if you want to succeed: Top 10 Things to Understand About How Fundraising Really Works Today.
- Your leaders need to be on the same page about fundraising. (When you don't have this, you will eventually fail.)
- Success in fund development takes a long term, consistent effort.
- Investing in fundraising makes money for you. It's a profit center, not a cost center.
- Events are the least efficient way to raise money. Working with major donors is the most efficient.
- Fundraising is a specialized business backed up with research.
- Fundraising success requires help and support from everyone in the organization.
- Fundraising is not about making a "pitch" to a donor. The larger gifts come from long term happy relationships with.
- Retaining your current donors is more important financially than finding new donors.
- Investing in donor communications also makes money for your organization. The reason many donors don't renew is because they lost contact with your organization.
- Major gifts from donors are now more available than ever before.
Spend some thought and some time on these. The payoff can be huge.
from Future Fundraising Now https://ift.tt/2NfkJOE
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