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It's easy to believe fundraising is made up of a bunch of clever tactics and techniques. Those things help, but they only take you so far. Here's a great list from Fired Up Fundraising with the deeper things your organization must have together if you want to succeed: Top 10 Things to Understand About How Fundraising Really Works Today.

  1. Your leaders need to be on the same page about fundraising. (When you don't have this, you will eventually fail.)
  2. Success in fund development takes a long term, consistent effort.
  3. Investing in fundraising makes money for you. It's a profit center, not a cost center.
  4. Events are the least efficient way to raise money. Working with major donors is the most efficient.
  5. Fundraising is a specialized business backed up with research.
  6. Fundraising success requires help and support from everyone in the organization.
  7. Fundraising is not about making a "pitch" to a donor. The larger gifts come from long term happy relationships with.
  8. Retaining your current donors is more important financially than finding new donors.
  9. Investing in donor communications also makes money for your organization. The reason many donors don't renew is because they lost contact with your organization.
  10. Major gifts from donors are now more available than ever before.

Spend some thought and some time on these. The payoff can be huge.



from Future Fundraising Now https://ift.tt/2NfkJOE

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