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A couple of hundred fundraisers yesterday packed out the Amnesty International auditorium in London to hear 18 fundraisers share the fundraising campaign they truly wish they had thought of. IWITOT (I Wish I'd Thought Of That) is the simple yet compelling annual event from SOFII (the Showcase of Fundraising Inspiration and Innovation) that brings that free collection of fundraising campaigns to life. For the seventh year we were treated to a host of campaigns, some familiar but most not. Some were by established charities, others by individuals fundraising from their bedroom, from runners drawing rude pictures on their running apps, through the perfect charity home for a monthly giving product, to some novel approaches such as offering to insult publicly your donors in return for a donation. Here are some highlights from the afternoon, followed by some other reactions to the presentations, and then at the end you can watch the full recording of the event.   The winner was... IWITOT is a competitor sport though, so the audience was invited to vote on the winning presentation and idea. Congratulations to Camille St Omer Donaldson of the British Red Cross https://twitter.com/simmonskt/status/1098593510259937280   Live tweeting from IWITOT 2019 Richard Sved was live-tweeting from the event too so explore his updates. Here are my notes as the event unfolded. https://twitter.com/howardlake/status/1098585546958536710   What other fundraisers thought https://twitter.com/AmyStow87/status/1098892741143117825   WATCH: I Wish I'd Thought of That 2019 https://youtu.be/cj9-iP3coMk?t=671

from IWITOT showcases 18 campaigns we all wish we’d thought of https://ift.tt/2GXl2MI

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