» » 3 things that can improve your fundraising emails

07:27
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Raising funds by email is tough. But important. Here are some tips from Constant Contact that might help, at 3 Email Trends to Ensure Success:

  • Personal, relevant messaging reigns. (This might mean segmenting your list to more narrowly define what donors are interested in.
  • Automation is becoming standard. (Emails automated by donor behavior -- such as cart abandonment -- or donor timing -- birthdays, anniversaries can meaningfully improve engagement. Also, resend to non-openers to boost your open.
  • Referral marketing continues to grow. People are more likely to take action based on recommendations from friends or family members. Just ask.


from Future Fundraising Now http://bit.ly/2tuidLq
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