How to motivate your monthly donors to give even more

Monthly donors are so valuable -- high cumulative giving and response rates that are typical higher than 90% per year ... can you upgrade them? Should you try?

Yes and yes!

Check out How To Raise More By "Upgrading" Your Monthly Giving Donors at the CharityHowTo Blog:

• Send Them Monthly Giving Appeals. (Yes, you can send them direct mail or email asks. These are your most committed people; they want to support you!)
• Ask Monthly Donors For An Upgrade Once A Year.
• Ask Monthly Donors To Leave You In Their Will. (Monthly donors are among your most likely donors to do that.)

Well-run monthly giving programs can average 13 gifts per year from their donors and extra-high retention rates. That's because these are the people who most want to support your cause. More giving means more connection!

from Future Fundraising Now http://bit.ly/2STdS2p