Here's an example of fundcrushing I encountered recently while on vacation:
Fundcrushing is a form of anti-fundraising that works on the mistaken assumption that people will want to respond to a situation if they understand how huge it is.
It's exactly wrong. Donors are far more likely to give when they see how solvable a problem is, not how big.
An overwhelmingly is actually more of a reason not to give.
In this case, the daily cost of running the cathedral seems insurmountable. It's not a particularly famous building -- the only other person in the space when we were there was a priest. The idea of raising £2,880 (that's $4,320!) every single day beggars the imagination. Why bother putting my few pounds in the slot? It won't put a dent in the problem!
What it should say is something that shows each potential donor that their contribution matters. Maybe:
This beautiful church is kept in good shape by the generosity of visitors like you! On average, our guests donate £3 for the upkeep of the building. Thank you!
That would be the fundraising way to do it.
from Future Fundraising Now http://ift.tt/1rUl3qo
0 comments:
Post a Comment