Successful crowdfunding takes more than just filling out a profile on a platform – it requires a great deal of thought, commitment and social media know-how
Crowdfunding has become a buzzword in the charity and non-profit sector, as more and more organisations think about diversifying their income streams and hitting their fundraising targets in this way.
But crowdfunding is more than just filling out a profile on a fundraising platform – it requires a great deal of thought and a robust digital communication strategy. After seeing several organisations try – and fail – at crowdfunding, we at Social Misfits Media spoke to experts in the field to see what successful campaigns have in common (pdf).
Continue reading...from Voluntary Sector Network | The Guardian http://ift.tt/1WeR8FA
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