Is it time to give up on your newsletter? The Big Duck suggests so at It might be time to kill your newsletter:
It's time to say goodbye to the newsletter as we know it. Chances are your investment in it is simply just not worth the time and energy as it used to be.
If by "newsletter" you mean email newsletter, I might agree. I've not yet seen an email newsletter I'd call a success. They rarely get decent engagement of any kind -- open rates, click-throughs, or response. There are many other things you can do in email that work better in those ways.
But if "newsletter" means print newsletter, don't stop producing it.
Don't.
Really, don't do that!
If your print newsletter seems to be failing, fix it, don't kill it.
Make sure it's a donor-focused newsletter, and make sure you're doing it right. But don't cancel it. It's far too important.
Read Tom Ahern's book, Making Money with Donor Newsletters and get to work making your newsletter do its job, which is showing donors that their giving isn't a waste of money, but accomplishes exactly what they hoped it would.
(And really, I wouldn't give up on an e-newsletter just yet. I think someone is going to figure it out if we keep trying!)
A good newsletter that's about the donor (and not a brag-sheet) can raise money. But more important, it can lift donor retention by showing them that their giving matters!
from Future Fundraising Now http://ift.tt/2qXQpva
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