The most impactful element of any direct mail project is the teaser -- what you put on the outer envelope.
We'll share what works, what never works, and the surprising "most likely to succeed" approach.
We'll also discuss email subject lines -- a closely related topic with some strong similarities to direct mail teasers.
To listen, click here to download the audio file or visit the Fundraising Is Beautiful page here, where you'll find several listening and subscription options.
from Future Fundraising Now http://ift.tt/2njSWhh
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