Fundraisers are in the happiness business.
At least those who are succeeding are.
Here are some ways to raise more money by making your donors happy, from Claire Axelrad, writing at Nonprofit Pro: 7 Strategies to Create Happier, More Generous Donors.
The seven strategies:
- Help -- don't sell. (Know what's in it for the donor -- and tell them.)
- Wrap rewards for giving into your appeal. (Be relevant to your donor's experiences.)
- Help your donor feel empathy. (Show them the problems you want them to help solve.)
- Help your donor achieve meaning in their life. (Make it clear how the gift supports the donor's values.)
- Give your donor a shot of dopamine. (Giving feels good, especially when you realize your giving helps a real person!)
- Flatter your donor.
- Help your donor feel good about giving. (Thank them. And report back often!)
from Future Fundraising Now http://ift.tt/2mifl1c
0 comments:
Post a Comment