Our job is to tell compelling stories without trivialising people’s lives – and to promote a more nuanced narrative about how to achieve lasting change
Pity, guilt and shame are easy emotional levers to pull, and ones that have become tempting to indulge in as funding is squeezed. We have seen how one well-crafted message can raise awareness of a problem and increase donations in the blink of an eye – from the Kony 2012 film, which became a viral video sensation for Invisible Children, to the Ice Bucket Challenge, which raised more than £75m for motor neuron disease research.
Related: Ed Sheeran Comic Relief film branded 'poverty porn' by aid watchdog
Continue reading...from Voluntary Sector Network | The Guardian http://ift.tt/2EAiqA0
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