Jake Humphrey uses Facebook Live to promote corporate partnership opportunity

TV sports presenter Jake Humphrey yesterday took the unusual approach of broadcasting live on Facebook from a Norfolk supermarket to promote a corporate partnership opportunity for CLIC Sargent. Using Facebook Live he spoke for 5 mins 27 seconds from Morrisons in Norwich, to highlight the fact that Morrisons staff will soon vote to choose the company's charity partner of the year. This is probably one of the first times that a corporate fundraising partnership has been promoted in this way. https://twitter.com/mrjakehumphrey/status/819138489665130496 Wearing a CLIC Sargent t-shirt - he is a CLIC Sargent Ambassador - Humphrey acknowledged in posting the video that his approach was "rather random I know". But he encouraged Facebook users to "join me to find out why... and YOU could save someone's life...!!!"     He knows the stats about childhood cancer and presents them convincingly as he walks around the supermarket, responding to comments from other shoppers who recognise him. "If you work at Morrisons, if you know someone who works at Morrisons, we would love them to vote for CLIC Sargent", he says. He adds "I don't think they've seen many Facebook Lives in Morrisons". After his call to action he finds a little girl called Freya in the store and interviews her mother Samantha and father Steve to find out what their daughter has experienced following her diagnosis of neuroblastoma at 17 months. He asks her father about what CLIC Sargent means to them and how it helped them as a family. Appropriately enough, Steve has worked for Morrisons for 26 years The comments to the live video are overwhelmingly positive, with many people reporting that they work for Morrisons and have or will vote for CLIC Sargent. Humphrey wasn't entirely on his own as he broadcast his appeal: he was accompanied by at least one cameraman and assistant to capture his broadcast. Humphrey concludes the video saying: "That's a family whose lives changed for ever when they were told that little Freya had neuroblastoma, something that has a 40% survival rate... CLIC Sargent have made what has been a very hard journey so far as bearable as possible.  "If you work for Morrisons, if you know someone who works for Morrisons, and you want to see little girls like Freya learning about the world... please speak to anyone you know, canvas people, get the message out there that Morrisons have the chance to work with CLIC Sargent. It would be worth millions of pounds a year to a very small charity that do amazing work. "So don't do it for me, don't do it for you: do it for Freya". He then asks Freya to say goodbye on the video, and then reminds us that we can find CLIC Sargent online, on Facebook and on Twitter. https://twitter.com/mrjakehumphrey/status/819196328827879424 https://twitter.com/heather___f/status/819216438955245568 https://twitter.com/mrjakehumphrey/status/819293126061867027    

from UK Fundraising http://ift.tt/2inC2zl