This should be obvious, but it's widely ignored: Communicate More Often to Renew More Donors -- from the Fundraising Coach.
... you should be in touch with your donors more often. Just look at the statistics on donor renewal. In the U.S., only 30% of first-time donors to nonprofit organizations renew their gift the next year.
One of the most common reasons donors don't give again is they don't know they're needed.
And if you're in front of them only a couple of times a year, you can make a pretty safe bet that they don't know they're needed.
The most sure way to increase fundraising revenue and improve donor retention, is to communicate with more with your donors.
Really.
If you're afraid because of the old myth about burning out donors with frequent communication, I have good news for you. It doesn't happen. Fear not!
from Future Fundraising Now http://ift.tt/1KDYihV
0 comments:
Post a Comment