Raising mega-gifts may be the fastest way for charities to achieve a step-change, but securing such large donations is easier said than done
Raising multimillion-pound mega-gifts is probably the fastest way for a charity achieve a step change in its impact. Get it right and your organisation could be transformed through one act of philanthropy.
However, the tactics, strategies and timescales involved in attracting this size of donation are entirely different from other forms of fundraising. Donors who make gifts on this scale would typically have a net worth of at least £50m, and very often much more. Philanthropists at this level are rarely motivated by altruism alone and to persuade them that they should give to your organisation, fundraisers need to think of themselves as strategists who can help position their organisations to inspire donors’ enthusiasm.
from Voluntary Sector Network | The Guardian http://ift.tt/1UD1HMV
0 comments:
Post a Comment