Crowdfunder and Nectar have partnered to create a new scheme that will enable people to donate their Nectar points to good causes across the UK.
Nectar Donate will launch in August, and charities can sign up now.
According to Crowdfunder and Nectar, it will allow charities to tap into £250m worth of Nectar points spent by members each year, and comes as new research reveals 4.9million Nectar customers said they would like to donate their points to good causes, with 85% saying they would be interested in supporting local charities.
Through Nectar Donate customers will be able to choose how much they give and how often, to a charity of their choice, from local causes to national household name charities. To participate, customers will be invited to go to the Nectar or Crowdfunder sites to start donating points.
There will be no fees for charities to accept donated points.
Duncan Parker, Director of Charity and Philanthropy at Crowdfunder, said:
“We’re really excited to be partnering with Nectar to launch Nectar Donate. This is an entirely new way for charities to ask for donations and utilise the Crowdfunder platform for fundraising.
“It will also help charity fundraisers to combat donor fatigue as supporters will be able to donate Nectar points instead of cash.
“We would encourage charities to sign up today ahead of the launch in August.”
James Moir, Managing Director at Nectar, said:
“We know how important it is to our customers to be able to make meaningful donations to causes close to them, so we’re delighted to launch Nectar Donate in partnership with Crowdfunder, making it even easier for our customers to use their Nectar points to support a huge range of fantastic charities.”
from UK Fundraising https://ift.tt/3xZAyiP
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