It’s the phrase on everyone’s lips right now – but what exactly is Digital Transformation? What are other charities doing, and what can your organisation do to get it right? The latest free-to-download eBook from Blackbaud Europe, Digital Futures: A Non-profit Deep Dive on Digital Transformation and Change Management, looks at what exactly Digital Transformation means for the UK charity sector.
Every charity has experienced a unique set of challenges since the start of the coronavirus pandemic. But one common theme across society, not just the not-for-profit space, is the way COVID-19 made people embrace technology. In June 2021, Blackbaud’s Future of Work research reported that 64% of non-profits intended to invest more in tech, and 42% said they wanted to begin a digital transformation project because of the pandemic.
Digital Futures looks more closely at what it means to start a digital transformation project and shares the ‘going digital’ stories and expert advice from seven voices working in the UK charity sector
Non-profit stories
There are so many aspects involved in digital transformation and charities are finding themselves at different stages along the digital journey. The eBook asks non-profits what they are experiencing, so we can hear in their own words what digital transformation means to them:
- Lorna Barker from the Jinja Educational Trust discusses how her team is at the early stages of exploring a transformation, and the steps they have taken so far,
- Lou Scott, head of fundraising at Grief Encounter, shares their story of turning to virtual event fundraising and how they found a balance between going digital and maintaining strong personal relationships with supporters, and
- Jonathan Doonan from Queen’s University Belfast describes why his organisation moved their CRM system to the Cloud and how they handled the process.
Expert advice
As well as hearing what your fellow non-profits are up to, it’s always useful to get some practical tips too. The eBook also includes some great advice from digital experts in the sector:
- Zoe Amar, director of Zoe Amar Digital, shares the results of the Charity Digital Skills Report 2021,
- Maddie Stark, Digital Development Worker from SCVO, gives her tips on getting digital transformation right for your organisation,
- Emily Casson, Digital Marketing Manager at Cats Protection, advises how to best manage a remote team, and
- Harry Richardson, HR Business Partner at Blackbaud, explains how to guide your organisation through the culture change brought about by digital transformation.
You can download the eBook and read for free on the Blackbaud Resource Hub here: Digital Futures: A Non-profit Deep Dive on Digital Transformation and Change Management.
from UK Fundraising https://ift.tt/2UI7iz0
0 comments:
Post a Comment