Facebook has refused to accept a video advert by RNIB promoting its See the Need campaign because it breaks its guidelines on an advert that is“profane, vulgar, threatening or generates high negative feedback”.
The advert features a close-up of a woman who is on the verge of tears. A narrator explains that she has just been told that she will lose her sight. There are no shocking images or sounds, just the image of one person reacting to devastating news.
When RNIB queried the ban, they were told by a Facebook staff member, according to The Guardian, that ““Ads should not single out individuals or degrade people. We don’t accept language like ‘fear of losing your sight, losing your job?’ and the like”. Instead, Facebook preferred adverts that presented information in a “neutral or positive way”.
The advert has been posted on RNIB’s YouTube channel and has been viewed nearly 60,000 times.
The See the Need campaign was launched earlier this month. RNIB is campaigning for every eye department in the UK to have access to a sight loss adviser, a specially trained member of staff who can provide practical and emotional support to patients who have just found out they’re losing their sight.
There is no fundraising element to the campaign, but many charities use Facebook to promote fundraising campaigns.
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from UK Fundraising http://ift.tt/1iKO5nb
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