A lot (really a lot of fundraising efforts don't work. And there are some common reasons why, according to MarketSmart, at The top 10 reasons why your donor outreach fails:
- It's boring
- It's impersonal
- It's irrelevant
- It lacks emotion
- It's confusing
- It fails to tell the donor what you want them to do
- It fails to prove "what's in it for them"
- It fails to provide a way for the donor to respond to someone directly
- It fails to make the supporter feel good (see themselves as a hero, pay tribute to someone, make a difference, etc.)
- It fails to include a way for the donor to engage with your mission (view something, sign up, advocate, participate, volunteer, get involved, share, GIVE!!! etc.)
There's one factor behind most -- maybe all -- of these faults: The fundraisers are practicing FFY: Fundraising From Yourself.
They believe that if they make a case that would persuade themselves, they have good fundraising.
That is the surest (and most common) path to fundraising failure. For two reasons:
- You aren't your donor.
- What you (or anyone) consciously think is persuasive bears little resemblance to what influences real decision-making, which happens on a much more emotional level.
Effective fundraising will always seem off, even off-putting, to nonprofit insiders.
When you try to make it "right" for you -- you will end up with a witch's brew of problems listed above. That's Fundraising From Yourself.
from Future Fundraising Now http://ift.tt/2bUsbP4
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