Dr Kate Granger, the Yorkshire doctor who created the international #hellomynameis campaign to encourage medical staff to get to know their patients as individuals, has died just three days after her fundraising total reached £250,000.
A consultant gerontologist, she died from cancer, aged 34 and on her 11th wedding anniversary. She was raising funds for cancer care.
When she was diagnosed with a rare and incurable form of cancer at 29, she set about completing a bucket list of activities, and pledged to tweet from her deathbed to help the public recognise and accept death and mortality.
She set herself the task of raising funds for the Yorkshire Cancer Centre in Leeds. Her original target in 2012 was £50,000. It was subsequently raised to £250,000 which she achieved in the past week.
The charity shared its sadness and respect for her achievements this morning:
She wrote two books. Her first, The Other Side, told the story of her diagnosis and experience as a patient. She donated all proceeds of its sale to the charity appeal.
#hellomynameis
Dr Granger created the #hellomynameis campaign after hearing how she and other patients were referred to by some medical staff. She wanted them to introduce themselves so that both parties knew whom they were talking to.
The campaign has proved immensely popular, with the NHS and other healthcare systems around the world adopting the approach.
Impact
Her impact and achievements are demonstrated by the range and quality of the people whom she touched and inspired in her campaigning:
26 total views, 26 views today
from UK Fundraising http://ift.tt/2a5gdDk
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