Some of your donors think your organization is a scam. Really.
Giving is a real leap of faith for many donors. So building trust is one of the most important things you can do to cement the relationship.
Here are 10 Ways to Build Donor Trust and Overcome Negative Views about Charities from Clarification:
- Thank promptly and personally (so important, yet so often not done!)
- Report on impact
- Be honest and transparent
- Provide outstanding donor service
- Don't just report; communicate
- Serve up donor-centered content
- Stand for something
- Make an enemy
- Develop personal connections
- Do no harm
If you do these things, you can expect better donor retention, which means more revenue at a lower cost.
And happier donors who love you and your cause.
from Future Fundraising Now http://ift.tt/2btQcwv
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