I'm pretty sure "donor fatigue" is only a self-serving myth cooked up by unsuccessful fundraisers to let themselves off the hook for their lack of success.
What donor fatigue really means is poor response because of poor fundraising.
Hilborn Charity eNEWS agrees with me, and notes that one of the best things we can do to keep fundraising fresh and non-fatiguing for donors is to thank them. Donor fatigue vs. the surprising half-life of gratitude:
One thing humans never tire of is being the recipient of honest, heartfelt gratitude. Like a timeless piece of music, gratitude has an incredibly long half-life. The opportunity to surprise and delight donors simply by saying thank you is present more often than you might think.
If you keep making your fundraising about the donor (not about yourself) and you tell stories (instead of cite stats) -- and if you make sure donors learn how important they are to the cause ... you will never meet anything you could call donor fatigue.
from Future Fundraising Now http://ift.tt/2b8FlaB
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