Don't you hate it how one of the things that can happen when you send emails to your donors is they unsubscribe? It feels like a slap in the face!
But there's more to it than the bad feeling you might get. The Emma Blog has some comfort for you on this topic, at Why email unsubscribes can actually be a good thing:
- They keep your list full of qualified, engaged prospects.
- They can alert you to a problem with your email marketing. (An unusual flurry of unsubscribes may be caused by something you did. Better to know that not!)
- They improve your reputation by NOT reporting you as spam. (Far better they leave you than tell their provider your stuff is spam!)
- You can ask them why they're leaving. (Yes, some people will happily tell you why they're going. That can give you real insight.)
from Future Fundraising Now http://ift.tt/2fIW9qd
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