Why We Love Our Own Creations

In this article, behavioral economist Dan Ariely explains why we feel joy and engagement when we make things ourselves. He discusses "The Ikea Effect" and how even small contributions to an item's creation can lead to more affection and attachment to that item. He shares: "The lesson here is that a little sweat equity pays us back in meaning -- and that is a high return."

from DailyGood.org http://ift.tt/2hGQ4t0