As charities, we need to be honest about our impact. Three simple rules would help to provide greater transparency about true long-term change
Charities have a growing transparency problem. Scarcity of funding is driving us to tell ever more hard-hitting stories about the beneficiaries we serve, without balancing them with information about whether or not we achieve an impact.
Many charities think they are measuring their impact by reporting that they have helped huge numbers of people. But what does this actually mean? Are they just saying a couple of kind words to somebody, or are they truly making a change in their life? Too often, the culture of telling a good story has taken over from accurate, impactful reporting.
Continue reading...from Voluntary Sector Network | The Guardian http://ift.tt/2fuO4nT
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