What's wrong (and right with nonprofit Twitter feeds?

Why are so many nonprofit Twitter feeds a lesson in futility?

Three reasons, I believe:

1. The Twitter audience isn't quite right for most donors.
   
2. Twitter isn't a healthy environment for heartfelt, compassionate emotions. (It's much better for zingers, abuse, and panic.)
   
3. Most nonprofits cluelessly do nothing but talk about themselves and their needs. They don't talk about donors' needs and values.

But it's not all bad. The HubSpot Marketing Blog points out 10 Nonprofit Twitter Accounts Doing it Right

It seems Twitter is far better at engagement and connection than it is at moving people to take action (especially donating). It's better at giving something to people than getting something from them.

from Future Fundraising Now http://ift.tt/2gdMjhh