Wildlife Trusts was a natural fit for an advert focused on British garden wildlife – we gave John Lewis tips on how to help wildlife and inspire children
A phone call out of the blue in early October transformed the buildup to Christmas for The Wildlife Trusts. Our marketing and communications director, Janel, picked up the phone to find herself being asked by John Lewis if we wanted to talk about becoming its charity partner for its Christmas advert. Janel said she thought about it “for a nanosecond” before saying yes.
After some research, John Lewis had decided The Wildlife Trusts was a natural fit for an advert focused on British garden wildlife. Speculation around the advert was rife and secrecy was of the utmost importance. So secret, in fact, that the small number of us in the know found ourselves miming the advert to avoid speaking. When we were finally able to tell our colleagues and The Wildlife Trusts across the UK they were delighted about such an exciting partnership.
Continue reading...from Voluntary Sector Network | The Guardian http://ift.tt/2fgykDE
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