John Lewis has unveiled its Christmas TV advert which this year includes a partnership with The Wildlife Trusts.
The advert features foxes, a badger, a squirrel, a hedghog and a dog enjoying bouncing on a garden trampoline, a Christmas present for the girl in the family,
10% of the sale of soft toys from the advert will be donated to the charity, “to allow us to inspire even more children to love British wildlife”. The Wildlife Trusts aim to use the funds donated by John Lewis to work within schools, including funding wildlife packs for schools, containing activity booklets, and ‘wildlife’ resources for teachers to use in lessons.
The charity details its partnership with the retailer on its website, including more information on the animals featured.
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from UK Fundraising http://fundraising.co.uk/2016/11/10/john-lewis-christmas-advert-includes-partnership-wildlife-trusts/
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