Cancer charity Marie Curie is marking this weekend when the clocks go back by highlighting the role of its nurses.
Actress Alison Steadman presents a short video to encourage the public to support the charity’s nurses. She begins by saying:
“While we’re sleeping, Marie Curie nurses will be working the extra hour”.
She is an appropriate presenter for the 30-second video. She explains that she has personal experience of the care and support that the charity and its staff provide. She says:
“I should know. They helped my mum when she was dying.”
There is no direct fundraising in the video, just a request:
“So please take a minute to appreciate Marie Curie nurses this weekend.”
The video ends with a simple on-screen message: “Please support our nurses today”, together with the Marie Curie logo. There is no web address or response channel indicated for a donation.
Making the most of an extra hour
In the UK the clocks go back an hour at 2am on Sunday 30 October 2016, returning to Greenwich Mean Time (GMT). For many people, that means an extra hour in bed.
The clocks go forward an hour on 26 March 2017, moving to British Summer Time. This usually means one hour less in bed.
Several charities have sought to make the most of this extra hour in October:
- Rank Group staff make the most of the extra hour for Carers Trust (2015)
- Cancer Research UK makes the most of that extra hour (2003)
Is your charity inviting supporters to make the most of the extra hour? Do let us know in the comments below.
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from UK Fundraising http://ift.tt/2eFxdxs
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