Here's how to cut donor attrition in half

Other than it's the right way to behave when someone does something for you, is thanking donors the right thing to do?

Here's an answer to that question from the Ruffalo Noel Levitz blog, at Are thank you calls worth the effort? Here's the skinny.

They did a large-scale study of making thank-you calls to donors to higher-ed phonathons.

The short version of their findings:

Donors who are thanked are 51% more likely to pledge again in the following year.

Any questions?

from Future Fundraising Now http://ift.tt/1InwFsP