‘PR disaster’ over actor’s involvement with Israeli company lost Oxfam America thousands of donors, says Mark Goldring
Campaigning for “less popular” causes is a delicate balancing act that can easily backfire on charities, Oxfam boss Mark Goldring has warned, while admitting he has twice got it wrong with damaging consequences.
In a candid presentation to an audience of charity professionals on 14 December, Goldring said Oxfam had made high-stakes misjudgments in its notorious “perfect storm” clash with the coalition government and in the row over the involvement of its then celebrity ambassador, Scarlett Johansson with a company operating in an Israeli settlement on the West Bank.
Continue reading...from Voluntary Sector Network | The Guardian http://ift.tt/2hofyOk
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