Headlines (and their siblings, envelope teasers and email subject lines) are half the battle in fundraising. Write a great headline, and you are in good shape.
Here's some headline help from the LeadPages blog, at Headline Writing 101: How to Uncover the Right Words to Make Your Conversion Rate Climb Like Crazy. It's aimed at webpage headlines, but these principles are good for any headline you need to write:
- Focus on your readers. Answer the reader's question: "What's in it for me?"
- Don't forget the details.
- Take tips from viral articles. Imitate the headlines of articles that are spreading. There's a reason they're spreading, and the headline as at least part of it.
- Head to the supermarket. Tabloids and women's magazines know how to write attention grabbing headlines.
- Write the headline before the page or post exists.
from Future Fundraising Now http://ift.tt/1mcuyO5
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